Adam walters

Passport Adam

Learn how to live the life you want

Start A Business

Ready to start a business? Explore our easy guide to planning, launching, and growing your venture. Begin your entrepreneurial journey today!

Step 1 - Find Your Niche

When searching for your niche, integrate local keywords that reflect your community or city. For example, if your passion is organic gardening in Portland, consider phrases like “organic gardening services in Portland.” 

Research what local customers need by including city or neighborhood names in your search terms. This helps identify unique opportunities within your local market and makes your business more discoverable to nearby customers

Think Hard

Sit down with a notepad or a blank document and let your ideas flow. Think about what you're passionate about, what skills you have, and where those two intersect.

Compare Others

Look at other businesses in spaces you're interested in. What do they do well? Where do they fall short? This can give you an idea of how you can be different and better.

Find a Need

Discover a problem that people or other businesses have that isn't being addressed well, or at all. This is a 'need' in the market that you can fulfill.

Get Search Data

Use online tools to see how many people are looking for solutions to the problem you've identified. This data will help you understand if there's actual demand for what you're planning to offer.

Step 2 - Start Biz

As you launch, incorporate local keywords in your official business documentation and online registrations. Use terms that resonate with your local audience in your business plan and marketing materials. 

For instance, if registering a business in Miami, phrases like “Miami eco-friendly fashion start-up” can be impactful. This local focus helps align your business with community-specific searches, increasing your visibility in the area

Write Biz Plan

Write a business plan that outlines your business idea, goals, how you'll achieve them, finances, and market research. This is your roadmap to success.


Obtain an Employer Identification Number from the IRS. This is necessary for tax purposes and acts like a social security number for your business.

Get Bank Account

Open a bank account specifically for your business to keep personal and business finances separate.

Register With State

Make your business official by registering with your state. This typically involves filing paperwork and paying a fee.


If you're doing business under a different name from the one you registered, file a 'Doing Business As' (DBA) name.

Get Quickbooks

Sign up for an accounting software like QuickBooks to help you keep track of your finances.

Consult A Advisor

Talk to a business advisor or mentor. They can offer valuable advice and may help you avoid common pitfalls.

Step 3 - Find Your Brand

Your brand identity should resonate with your local audience. Use local landmarks or culturally significant symbols in your branding to create a deeper connection. 

For business cards and flyers, including phrases like “proudly serving the Austin community” or “handcrafted in Denver” can engage local customers more directly. This localized branding strategy makes your business more relatable and memorable within your community.

Find Colors

Choose colors that represent your brand identity - they’ll be used in everything from your logo to your website.

Create Logo

Design a logo that symbolizes your business and is memorable. This is often the first visual cue people have of your business.

Create Biz Card

Design and print business cards. They're a physical reminder of you and your business when networking.

Print Flyers

Make flyers to distribute in your community or at events to help spread the word about your new business.

Step 4 - Build A Website

Secure a domain that reflects your local business focus. Consider using city or neighborhood names in your URL if applicable. On your website, ensure local keywords are strategically placed within content, meta descriptions, and titles. 

For example, “boutique web design services in San Francisco Bay Area” could attract more region-specific searches. Tailoring your site’s content to include local references and keywords makes it easier for local customers to find you online.

Buy Domain

Purchase a domain name that matches your business name or the services you offer, if available.

Buy Hosting

Choose a website hosting service to store your website's files and make it accessible on the internet.

Gather Details

Decide on the content you want on your website. This includes text, images, and the overall message you want to convey.

Hire A Developer

Find a professional web developer or designer to create your website if you're not able to do it yourself.

Step 5 - Get Leads

When generating leads, tailor your SEO strategy to target local search queries. Use tools to research local search terms with high demand. Including localized modifiers like “near me” or specific to your city can capture the audience looking for immediate solutions in their area. 

Engaging with local bloggers and influencers who can share your content with a region-specific audience is also beneficial. This direct approach in your digital marketing efforts ensures you’re reaching potential customers right in your neighborhood.

SEO Copywriting

Write website content using search engine optimization (SEO) to attract visitors organically from search engines.

Email Marketing

Start collecting emails and send out newsletters and offers to keep your audience engaged and informed.

Hire Sales Team

If needed, build a sales team to actively seek out and engage potential customers.

BLogger Outreach

Contact bloggers to write about your products or services for exposure.

Social Marketing

Use social media platforms to connect with potential customers, build a community, and promote your business.


Collaborate with social media influencers who can promote your brand to their followers.

Digital Ads

Invest in online advertising to reach a larger audience quickly.

Print Ads

Depending on your business, traditional print ads in newspapers or magazines could be beneficial.

Step 6 - Track Progress

In tracking your business’s online performance, filter your analytics to focus on local data. Pay close attention to how local customers find your website—whether through local search terms in search engines or local listings like Google Maps.

Make adjustments to your local SEO strategy based on what keywords and content types are driving traffic and engagement from your community. Monitoring local search performance helps you understand the effectiveness of your localized content and SEO efforts, allowing you to refine and target more precisely over time.

Lead Tracking

Keep tabs on how new clients found you, whether through a form on your website or a phone call.

Traffic Analytics

Use tools like Google Analytics to understand who visits your website and how they interact with it.

Keyword Rankings

Monitor where your website ranks in search engine results for keywords related to your business.

Maps Analytics

If you have a physical location, use Google Maps Analytics to see how customers interact with your listing and find your business.

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